How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 01.07.2025 00:09

How can a small local business with no marketing budget use social media to attract more customers?

Product

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Price

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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Processes

Place

Is there a noticeable difference in performance between expensive running shoes and cheaper alternatives like Asics and Nike's "free" series? Are expensive running shoes worth the cost?

People

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Good marketing is doing this well.

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Perception

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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